The Cans for Cash™ City Recycling Challenge is a national contest that rewards U.S. cities for recycling aluminum beverage cans. The Challenge is sponsored by a partnership of The United States Conference of Mayors, Novelis Corporation, and Keep America Beautiful, Inc.

A total of $70,000 will be awarded to
municipalities competing in four categories:

Most Cans Collected
A $5,000 award will be presented to the top
four cities that collect the most recyclable
aluminum beverage cans from October 1-
October 29, 2010.

Most Innovative Ideas
The top three cities with the most innovative idea for promoting aluminum beverage can recycling will each win a $5,000 award.

Most Innovative Ideas for Cities Partnering with Keep America Beautiful
$5,000 will also be awarded to the top four cities that work with their local KAB affiliate to create the most innovative ideas to promote aluminum beverage can recycling. The supporting KAB affiliates will be eligible for $2,500.

American Recycler Video Award
Create a recycling video to be used for the
2011 Cans for Cash campaign. Videos can be
up to two minutes in length, and must focus
on aluminum beverage can recycling.

Important Dates:
Challenge Enrollment: July 1 - Sept. 30, 2010
Can Collection Period: October 1 - 29, 2010
Video Submission: July 1 - October 29, 2010
Results Deadline: November 30, 2010
Winners Announced: January 2011